Sitecore Santa - Santa's Workshop

We created, wrote, directed, produced and edited this B2B film for the Tech company Sitecore.

A first for Sitecore, Sitecore Santa merged comedy with tech in a video series launched during the busiest time of year: Christmas. The content, which was executed in three weeks, introduced the C-Ho-Ho, Santa, and his helpers, by giving viewers a workshop tour. While Santa is the jargon-speaking ‘face of the business’, Santa’s helpers work behind the scenes, to create ultimate customer experiences – just like Sitecore. 

The campaign generated 1m+ impressions from a niche marketing audience; 126k more video views vs forecast; 44% higher view rate vs forecast; and 553k+ total video views.